DIRECT MAIL MARKETING
Advertise your products and services in over 400,000 private letter boxes through fliers, brochures, booklets, cards or catalogue s , DMM enables you to advertise and disseminate information to the target. The customers are communicated to through written communication which is either in the form of brochures or fliers.
Benefits of Posta Direct Mail Marketing
- It is cost effective: The rates are affordable
- It has a wide reach and readability (over 400,000 boxes countrywide).
- It is scalable: No matter the size of the business or market communication budget, Direct Mail Marketing allows you to invest in comfortable ”doses” by contacting as many customers or prospects as the available resources may allow.
- Direct Mail Marketing is measurable: You can measure the number of responses and evaluate how effective the campaign was.
- It is used for geographical targeting.
- Targets specific customers when addressed.
| TYPE OF ARTICLE
|WEIGHT STEP|| Non Addressed
|Fliers||Up to 50gm||4/=||24/=|
|Up to 50gm
Over 50gm- 100gm
|BulletinsCatalogues||0-100gmOver 100gm- 250 gm
Over 250gm- 500gm
|DimensionalDirect Mail||Up to 50gmOver 50 gm-100gm
|Branded customer dispensers should measure not more than 200mm x 300mm and will be
charged Kshs 1000/= for Head Post Offices and Kshs 500/= for departmental offices per month.