DIRECT MAIL MARKETING

 

Advertise your products and services in over 400,000 private letter boxes through fliers, brochures, booklets, cards or catalogue s , DMM enables you to advertise and disseminate information to the target. The customers are communicated to through written communication which is either in the form of brochures or fliers.

 

Benefits of Posta Direct Mail Marketing

  • It is cost effective: The rates are affordable
  • It has a wide reach and readability (over 400,000 boxes countrywide).
  • It is scalable: No matter the size of the business or market communication budget, Direct Mail Marketing allows you to invest in comfortable ”doses” by contacting as many customers or prospects as the available resources may allow.
  • Direct Mail Marketing is measurable: You can measure the number of responses and evaluate how effective the campaign was.
  • It is used for geographical targeting.
  • Targets specific customers when addressed.

DMM RATES

 

 TYPE OF ARTICLE

 

 WEIGHT STEP  Non Addressed

DMM

 Addressed

DMM

Fliers Up to 50gm 4/= 24/=
News lettersBrochures

Fliers

Self Mailers

Envelope Mailers

Up to 50gm 

 

Over 50gm- 100gm

6/= 

 

12/=

24/= 

 

24/=

Promotional Postcards Each 6/= 12/=
BulletinsCatalogues 0-100gmOver 100gm- 250 gm

Over 250gm- 500gm

30/=35/=

82/=

41/=47/=

93/=

DimensionalDirect Mail Up to 50gmOver 50 gm-100gm

Over 100gm-150gm

24/=35/=

47/=

30/=41/=

53/=

Branded customer dispensers should measure not more than 200mm x 300mm and will be 

charged Kshs 1000/= for Head Post Offices and Kshs 500/= for departmental offices per month.

 

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