Business Reply Service is a simple and effective way to obtain responses from the direct marketing communication.It is available in envelope, leaflet and card format’ . BRS can be used to initiate customer service, request information, research the marketplace or to identify customer needs.
Companies/Institutions enclose return addressed envelopes into their clients’ mail or detachable coupons on the Direct mail marketing (DMM) material. The payment for the return postage is prepaid by the promoting company therefore simplifying the reply process as the customers respond/send feedback at no expense to them.
A license is issued to the promoting company to use the BRS service. A deposit is required to cover the probable amount of postage and the handling fee and once responses are sent back to your address a debit is made from the amount deposited on a reducing balance.